Written for this guide. Alex Rivera and Larkspur Home Goods are fictional.
Dear Ms. Okafor,
I'm applying for the Marketing Specialist role at Larkspur Home Goods. For the last three years I've run the weekly email program and the social accounts for Summit Outdoor Supply, a regional retailer, which is most of what your posting describes.
Why it works: Names the role and the closest match to the job in two sentences. The reader knows why to keep going.
Each week I plan and send our promotional emails in Mailchimp. Each month I pull campaign results from Google Analytics and walk the team through what worked and what to change. Last spring that report showed our weekend sends were outperforming weekday ones, so we moved the schedule.
Why it works: Answers two of the posting's requirements, an email platform and Google Analytics reporting, with one thing that actually happened.
Your posting also mentions events. I plan two in-store events a year with our store managers, from the email invite to the follow-up posts, so I know how to make a campaign and an event support each other.
Why it works: Picks up a "nice to have" from the posting. One point per paragraph keeps the letter easy to skim.
I'd welcome the chance to talk about your spring campaigns and where I could help. Thank you for your time.
Why it works: A plain close that asks for the conversation and ties it to their work.
Sincerely, Alex Rivera